Three small settings on your brand kit — niche, slide look and default tone — change what PostPop suggests, how your slides are styled, and how your copy sounds. Two minutes, big difference.
Your brand kit already carries your colors, fonts and logo. Three more fields make it smart: niche switches the Studio’s prompt starters to your industry, slide look restyles every template to fit your trade, and default tone sets the voice your copy starts from.
None of them are required — PostPop works without them. But they’re the difference between generic suggestions and a Studio that already knows what a roofer, a coach or a shop should post.
Go to Brands and hit “Switch / edit” on the kit you use (or Edit from the kit card). Everything in this guide lives in that one modal — no other setup. If you run several brands, each kit keeps its own niche, look and tone, so tuning one never touches the others. You can come back and change any of it whenever the brand evolves.
In the Niche field, describe what the brand does in a few words — “link-in-bio marketing”, “SEO consultant”, “roofing contractor”. This feeds the AI context AND switches the Studio’s “Need a start?” prompt ideas to your industry: a link-in-bio brand gets “One concept” and “Checklist”, a roofer gets “Warning signs” and “Why act now”. Leave it empty and you get the generic set.
The “Slide look” dropdown restyles every template at once. Pop is the default — playful shapes and sticker energy. Solid is straight edges and heavy type — built for trades, contractors and B2B. Clean is whitespace and thin rules — coaches, consultants, premium brands. Same layouts, different product.
Default tone pre-selects the voice every new post starts from (you can still switch per post). Add your @handle and a custom CTA line too — they land on your slides’ footers and follow cards. Small details, but they’re what make a post read as published by a brand rather than generated by a tool.
Back in the Studio, the starter chips under the topic box now match your niche, and previews render in your look. Generate the same topic you tried before — the difference is immediate.
Three fields, three different jobs. Tap through.
The niche string picks which fill-in-the-blank prompt starters the Studio offers — and gives the AI real industry context for every generation. Set “link-in-bio marketing” and the scaffolds below appear in your Studio.
Pop, Solid or Clean — token sets that reskin all templates at once: corner radius, rotation, decoration, type weight. Your colors stay yours.
Expert, Friendly, Bold or Playful — set once on the kit, applied to every new post unless you switch it in the composer.
Generic starters and default styling — or your industry’s scaffolds and your look. Two minutes apart.
One-size scaffolds · default styling
Your industry’s scaffolds · your look · your voice
Free to start · no credit card · three fields, two minutes.
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