The PostPop blog.
Playbooks on content, brand and social — plus what's new in the product.
You launched an app. Here are the five posts to make from it
One "we're live" post is not a launch. Here are five posts you can make from one short screen recording, and a simple week to run them in.
Read the playbook →Before you give an AI tool your brand: six things to check in its terms
Your logo, your customers and your unpublished ideas all end up inside the AI tools you use. Here are the six things worth finding in the terms and privacy policy before you do, and how to check them without reading forty pages.
What makes a good social media post? Six checks before you download it
Most weak posts fail in the same few places. Six checks you can run in a minute, on any post, made with any tool.
A monthly post competition for small businesses
Members enter a real post they made, and other members vote. How the PostPop competition works, and why an entry has to be a finished post.
Deal posts people trust: how to share an offer without sounding like spam
A good deal post answers four questions before anyone asks: what is it, what does it cost now, what did it cost before, and until when. Here is how to write one, the five formats that work, and the honesty rules that keep followers.
The people who leave without a word are telling you the most
Most of what we learn about PostPop comes from people who never write in. They sign up, try something, and go. Here is how we listen to them, and three things they told us this week.
Holiday posts, sorted: what to post from Thanksgiving to New Year
The holidays are when small businesses have the most to say and the least time to design it. The dates that matter this year, five posts that always work, and how to make each one in minutes.
What to post when you have zero revenue
Before the first sale there is no launch to announce and no number worth bragging about. That is the best time to post — if you post the work instead of waiting for results.
Why your carousel video is 165 KB and your phone clip is 90 MB
We predicted our own video exports would be about 8 MB. They came out at 165 KB — wrong by forty times. The reason explains which of your videos will be a problem and which will not.
Client approval, without making them sign up for anything
Every approval tool asks your client to create an account. That is the step where approvals die. A link that needs nothing is a better trade — including the part where anyone holding it can answer.
We asked seven social platforms who you are. Three answered
Paste a profile link into any AI tool and something comes back. We measured what that something actually is on seven platforms, and the answer is worse than most tools will admit.
Your next ten posts are in conversations you already had
The accounts that post consistently are not the ones with more ideas. They are the ones who noticed that the explanation they gave a client on Monday was the post.