Using an AI tool for your marketing means handing it things that matter: your logo, your brand voice, your customer stories, the launch nobody knows about yet. Most of us click "I agree" anyway, because the terms are forty pages long and the post is due today. You don't need to read all forty. You need to find six things.
Six things to find
1 · Who owns what it makes
Look for "output", "content" or "ownership". You want a plain sentence saying the work you create is yours and you can use it commercially. If you run a business, "personal use only" is a problem you want to find before you have published fifty posts.
2 · Whether your content trains a model
Search for "train" and "improve our services". Some tools use what you type to improve their models unless you switch it off. Find out which kind you are using before you paste in anything confidential.
3 · Who else gets to see it
Look for "third parties", "processors" or "partners". Most AI tools send your text to another company's model, and that is normal. What you want to know is whether those companies may only act on the tool's instructions, and whether anyone is buying your data.
4 · What happens when you leave
Find "delete", "retention" and "export". Can you take your work with you? How long do they keep your data after you close the account? A clear number of days is a good sign. "As long as necessary" tells you very little.
5 · What they can change
Look for "changes to these terms". Will they tell you before the rules change, or is it up to you to keep checking the page?
6 · Whose fault it is when the AI is wrong
Nearly every tool says you are responsible for what you publish. That is reasonable, and it is worth remembering: an AI can get a number, a date or a health claim wrong, and your name is the one on the post. Read everything before it goes out.
How to check without reading forty pages
Use your browser's find (Ctrl or Cmd + F) with the words above. It takes about five minutes for a tool you are going to use every week.
If you would rather not do it by hand, Termzy AI is a Chrome extension that finds a site's privacy policy and terms and analyses them for you, with a score for protection, compliance, transparency and balance. It also has a searchable database of services it has already analysed, so you can look a tool up before you sign up.
Our answers, in plain words
It would be odd to write this and not answer it ourselves. On PostPop, you own the brands, topics and posts you create. We never sell your data. The companies that help us run the product, including our AI provider, may use your data only under our instructions. You can export or delete your data at any time, and personal data is deleted within 30 days of closing your account. It is all in our terms and privacy policy.
This is practical advice and not legal advice. If a contract matters a lot to your business, ask a lawyer.
In short
- Find who owns the output, and whether you can use it commercially.
- Find out if your content trains a model.
- Check who else sees it, what happens when you leave, and how changes are announced.
- Whatever the tool says, you are responsible for what you publish.