Most deal posts fail the same way: a product photo, "HUGE SALE!!", and a link. Nobody can tell what the deal is without clicking, so nobody clicks. A good deal post answers four questions before anyone has to ask them.
What every deal post needs
- What it is. The product or service by name, not "this amazing item".
- The price now. One number, big.
- The price before. Struck through or next to it, so the saving is visible without maths. If you show a percentage, show the prices too.
- Until when. A date or "while stock lasts". A deal without an end looks permanent, and a permanent deal is just a price.
Everything else (why it is good, who it is for) is the second line, not the first.
Five formats that work
1 · The single deal
One slide, one product, the four answers above. Best for a deal that is genuinely rare. Use it sparingly or it stops meaning anything.
2 · The weekly roundup
"5 deals worth it this week" as a carousel: one deal per slide, the same layout on every slide, the best one first. It is the post people save, because it does the comparing for them.
3 · Before and after, in prices
Last month's price on the left, today's on the right. It answers the question every bargain hunter has, "is this actually cheaper?", in one look.
4 · Myth vs fact
"Prices are always lowest on Black Friday." Then the fact, with the numbers that prove or disprove it. It teaches followers to trust your judgement, not just your links.
5 · The story video
A 9:16 version of the roundup for Stories, Reels and TikTok, a few seconds per deal. Short-lived deals belong where content is short-lived.
Three rules that keep followers
Check the price on the day you post. Prices change by the hour on big marketplaces. Say "price at the time of posting" and mean it.
Say when you earn from a link. If it is an affiliate link, say so in the post itself, not only in your bio. Most countries' advertising rules expect it, and followers forgive a commission far more easily than a hidden one.
Post in your followers' language. A deal written in the language your audience reads every day gets read; a translated product title does not. 今日折扣 (DealGather) does this for Chinese-speaking shoppers abroad: it collects Amazon, AliExpress and eBay deals, writes about them in Chinese, and its editors check each one before it goes up.
Making deal posts in PostPop
Paste your website and PostPop reads your brand from it: colours, logo, fonts and the language your site is written in, which is the language your posts come out in. Type the deal as you would say it ("Air fryer, now $59, was $89, until Sunday") and choose the format: a single post, a Listicle carousel for the weekly roundup, Before / After for the price comparison, or Myth vs Fact. PostPop does not look up prices for you, so the numbers are always the ones you checked.
One download gives you every slide in every size you need, square and 4:5 for the feed and 9:16 for Stories, and a carousel can come out as a short 9:16 video for Reels and TikTok.
In short
- Name it, price it, show the old price, give an end date.
- A weekly roundup is the post people save.
- Check prices on the day, disclose your links, and write in your followers' language.