The PostPop blog.
Playbooks on content, brand and social — plus what's new in the product.
You launched an app. Here are the five posts to make from it
One "we're live" post is not a launch. Here are five posts you can make from one short screen recording, and a simple week to run them in.
Read the playbook →Before you give an AI tool your brand: six things to check in its terms
Your logo, your customers and your unpublished ideas all end up inside the AI tools you use. Here are the six things worth finding in the terms and privacy policy before you do, and how to check them without reading forty pages.
Deal posts people trust: how to share an offer without sounding like spam
A good deal post answers four questions before anyone asks: what is it, what does it cost now, what did it cost before, and until when. Here is how to write one, the five formats that work, and the honesty rules that keep followers.
Holiday posts, sorted: what to post from Thanksgiving to New Year
The holidays are when small businesses have the most to say and the least time to design it. The dates that matter this year, five posts that always work, and how to make each one in minutes.
What to post when you have zero revenue
Before the first sale there is no launch to announce and no number worth bragging about. That is the best time to post — if you post the work instead of waiting for results.
Why your carousel video is 165 KB and your phone clip is 90 MB
We predicted our own video exports would be about 8 MB. They came out at 165 KB — wrong by forty times. The reason explains which of your videos will be a problem and which will not.
Your carousel is already a video
A carousel is a sequence of frames held for a few seconds each. So is a Reel. The only thing between them is who controls the timing — and that is a solvable problem, not a production one.
PostPop now knows what worked — because you tell it
It writes, you download, silence. Every other feature makes the next post easier to produce. This is the only one that makes it better.
Stop one-shotting your posts
Regenerating replaces what you had. The third attempt is often worse than the second — and without a thread, the second one is already gone.
Paste the article you already wrote
People kept answering "What is this post about?" with an essay. We were rewriting it. Now you get your own sentences back, with every cut shown.
One canvas for Reels, TikTok and Shorts — and the part nobody publishes
All three take 1080×1920. That is the easy half, and it is where every other size guide stops. Each app then draws its own interface over your image, and the three do it differently.
A photo for every slide, without a shoot
Search a free photo library from inside the Studio. The suggestions come from the words on the slide you are working on, not the post topic — and that one detail is the difference between five pictures and five versions of one.