PLAYBOOK · FEATURED
You launched an app. Here are the five posts to make from it
One "we're live" post is not a launch. Here are five posts you can make from one short screen recording, and a simple week to run them in.
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Why your carousel video is 165 KB and your phone clip is 90 MB
We predicted our own video exports would be about 8 MB. They came out at 165 KB — wrong by forty times. The reason explains which of your videos will be a problem and which will not.
PLAYBOOK
Your carousel is already a video
A carousel is a sequence of frames held for a few seconds each. So is a Reel. The only thing between them is who controls the timing — and that is a solvable problem, not a production one.
PLAYBOOK
When a carousel is the wrong format
Slides are good at things people save and bad at things people need to believe. For coaches and course-makers, the honest split between carousel, video and photo.