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Getting started · Guide 01

Build your first brand kit from a URL

Paste one link and PostPop pulls your colors, fonts and logo into a reusable brand kit — so every AI post and carousel comes out on brand, not off-the-shelf.

~2 minutesBeginnerYou need: your website URLResult: an on-brand kit
Scrape
Your website
Your brand kit
Colors
Fonts
Unbounded · Hanken
Logo
P!

Generic templates make every post look like a tool made it. A brand kit flips that — it stores your real colors, fonts and logo so everything PostPop generates is instantly recognizable as yours. And the fastest way to build one isn’t picking hex codes by hand. It’s pasting a URL.

This guide walks the whole thing end to end: from a link to an on-brand kit you can reuse on every carousel, quote and tip. It takes about two minutes.

A website URL
~2 minutes
No card needed

Do it in 5 steps

1

Open the Brands page

In PostPop, head to Brands in the sidebar and choose “Add a brand.” This is where every kit lives — one per brand, or one per client if you run an agency. Set it up once; switching kits later is one click.

Studio → Brands → + Add a brand
2

Paste your website URL

Drop your homepage link into the field and hit Scrape. Your homepage is best — it usually has your logo, headings and primary colors all in one place.

https://yourbrand.com ↵ Scrape
3

PostPop pulls your brand

In a second or two, it extracts your colors, fonts and logo into an editable kit — reading your theme color, font families and og:image / favicon to find the mark. Nothing’s locked in — every value stays editable.

✓ pulled 3 colors, 2 fonts, 1 logo
4

Review and fine-tune

Give it a once-over. Pick which color is your accent, and check contrast — if a brand color is too light to read on, PostPop flags it. Tweak anything that looks off; it’s all editable.

Accent: #ff4d8d contrast ✓ readable
5

Set it active

Hit Set active. From now on, every post you generate — carousel, quote, tip — comes out in this brand automatically. That’s the whole point: on-brand by default.

yourbrand 3 colors · 2 fonts · 1 logo ● Active

What PostPop pulls from your site

Three things make a post read as yours. Tap through to see each.

Your real palette

Pulled from your theme color, CSS variables and headings — then mapped to the roles every slide uses.

Palette · yourbrand.com4 colors
PrimaryHeadlines & buttons#ff4d8d
AccentLinks & highlights#3d5afe
SupportBackgrounds & chips#20d29b
TextBody copy#141210

Your typefaces

Detected from your Google Fonts and font-family stack, so headlines and body match your site.

Type · yourbrand.com2 families
Aa
Display · Unbounded
Posts that pop.
Aa
Body · Hanken Grotesk
Clean, readable, unmistakably yours.

Your mark

Grabbed from your og:image, favicon or header logo — then locked onto every export you make.

1 / 6
Ranking but no clicks?
Carousel
“Small tweaks, big lift.”
Quote
Tip: batch a week in one sitting.
Tip
TIP
Colors too light to read on? If a brand color fails contrast, PostPop warns you and suggests a readable pairing — so text never disappears into the background. See Guide 04 · Fix low-contrast brand colors.

Why it’s worth two minutes

Same topic, same six seconds of scroll. One looks like anyone made it. One looks like you.

Without a brand kit
TEMPLATE
Ranking but no clicks?

Stock colors · generic font · no logo

With your brand kit
CAROUSEL · 1/6
Ranking but no clicks?

Your colors · your font · your logo

Common questions

What if my website has no obvious brand colors?+
PostPop falls back to your theme color, logo palette and headings. And you can always set colors by hand — the URL is a fast start, not a hard requirement.
Can I edit the kit after it’s scraped?+
Yes — every field is editable: colors, fonts, logo, accent, even tone of voice. The scrape just fills them in so you’re never starting from a blank canvas.
How many brand kits can I have?+
Free includes 1, Creator 3, and Agency is unlimited — one kit per client, switchable in a click.
Does it work for a link-in-bio or landing page?+
Absolutely. Any public URL works — a full site, a landing page, or a link-in-bio. PostPop reads whatever branding is on the page.

Your brand kit is one paste away.

Free to start · no credit card · your first on-brand post in minutes.

Build my brand kit →

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