Playbooks on content, brand and social — plus what's new in the product.
Tagged Branding · clear
Instagram is judged as a grid. A visitor sees your carousel beside the eight before it — and that is where "is this brand coherent" actually gets answered.
The most common thing we heard early was not about writing. It was "every tool’s output looks like the tool." Fair. Here is the answer, including what it deliberately cannot do.