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Home › Guides › Choose a Look for your brand
Design · Guide 09

Choose a Look for your brand

Pop, Solid and Clean are not three shapes — they are three amounts of your brand colour. Pick by how loud you want to be, not by the word.

~2 minutesEvery planYou need: a brand kitResult: a Look that suits your feed
BRAND KIT
On your brand kit
1Pop
2Solid
3Clean
The same cover, three ways
popColour as shapes
solidColour as a block
cleanColour as a line
POPSOLIDCLEAN
A brand kit with your colours
An idea of where you post

Do it in 5 steps

1

Look at what you post into

A busy consumer feed rewards Pop. A LinkedIn feed of white cards rewards Clean. The right Look is the one your neighbours in the feed are not using.

POPStep 1
2

Pick by loudness, not by the word

Pop covers about a third of the slide in your brand colour. Solid puts a similar amount in one block under the headline. Clean uses under 4% — a hairline and the words.

POPStep 2
3

Set it on the brand kit

Brands → your kit → Slide look. Every post from that kit starts there, so you are choosing a default rather than a one-off.

SOLIDStep 3
4

Override it for one post

In the Studio, next to Tone. Use it when a single post needs to be quieter than the rest — a condolence, a correction, a price rise.

CLEANStep 4
5

Check it at thumbnail size

Open your Library and look at the grid. That is the only size anyone sees before deciding whether to stop, and it is where a Look either works or does not.

CLEANStep 5

What each Look actually does

Same cover, same palette, three amounts of colour.

Colour as shapes

Two accent shapes bleed off opposite edges and the eyebrow is filled and tilted. About 35% of the slide carries brand colour. Loud, playful, hard to scroll past — and wrong for anything solemn.

POPSPENDS COLOUR ASshapes

Colour as one block

One slab of your accent carries the whole headline, edge to edge. About 28%, but in a single mass rather than scattered — which reads as editorial and certain rather than playful.

SOLIDSPENDS COLOUR ASone block

Colour as a line

No fills at all. A hairline under the eyebrow, an outlined button, and space. Under 4%. For therapists, architects, consultants — anyone whose brand never shouts.

CLEANSPENDS COLOUR ASa line
TIP
A Look is styling. Layout comes from the design variant. If you want the elements arranged differently — headline lower, number bigger, split down the middle — that is the design variant (A, B, C, D) on paid plans, not the Look. Design A is free on every template. See Tune your brand kit.

Why this changed

Looks used to differ by corner radius and border width — invisible on a dark brand. A user sent three covers and asked why they were identical. She was right.

Before — three Looks, one picture

Corner radius · border width · letter spacing. Nothing you can see on a dark brand.

After — three amounts of colour
POPSOLIDCLEAN

Told apart at 120px, which is the only size a grid ever shows.

Common questions

Does the Look change what the AI writes?+
No. A Look only changes how the slide is drawn. Tone, voice lock and brand rules control the words.
Can I use a different Look per slide?+
Not per slide — per post. A deck whose slides each looked different would stop reading as one deck.
Will my old posts change?+
Yes, the next time you download them. Every preview and export is rendered fresh from the current renderer, so improvements reach old posts too.
Which Look do most people pick?+
Most brand kits never change it, so most posts render as Pop. Of the kits that do choose, Clean is chosen far more often than Solid.
Is any Look paid?+
No. All three are on every plan, including free.

Try all three on one post.

Generate once, switch the Look, and look at them side by side in your Library.

Open the Studio →

Keep going

BrandFix low-contrast brand coloursBrandTune your brand kit: niche, look, toneEditingEdit a slide by hand