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Agency · Guide 21

Send a post to your client for approval

Copy a link, send it however you already talk to them, and they approve it or ask for one change — without an account, a login or an app.

~20 secondsAgency / Tier 3You need: a finished postResult: a link to send
FOR APPROVAL
What your client needs
✓the link
—no account
—no app, no login
What comes back
1approved
2one sentence back
3opened, no answer
4never opened
YOUYOUR CLIENTno accountAn approval step your clienthas to register for is not one.
A post you have finished
~20 seconds
No account for them

Do it in 6 steps

1

Open the post you want signed off

Any post in your Library, finished or nearly. Approval is not an export step — you can send it, get a change asked for, edit the slides, and the same link keeps showing the current version rather than the one you sent.

Step 1open a finished postShare
2

Press Share and copy the link

That is the whole setup. There is no form to fill in, no email address to type and no invitation to send, because every one of those is a place where a client stops. The link goes in whatever thread you already use with them — WhatsApp, email, Slack, a message on your phone.

Step 2press Share, copy the linkLink copied
3

They open it and see the post

Slides, caption and hashtags, on a page with your post on it and nothing else. No signup wall, no "create a free account to continue", no download of an app. If they are on a phone in a taxi, it works there.

Step 3they open it, signed outThe postno signup wallnothing to install
4

They approve, or ask for one change

Two buttons. Approve, or ask for a change — and the change comes back as a sentence they type, because here the sentence IS the answer. "Can we not lead with price" is a useful reply; a star rating is not.

Step 4approve, or one sentenceApproveAsk for a changenothing to install
5

You see what happened, in the Library

Approved, changes asked for with the sentence they wrote, opened but not yet answered, or never opened at all. Those last two are different states and are shown differently — "they have not replied" and "they have not looked" need opposite follow-ups.

Step 5the Library says whichApprovedor: opened, no replydifferent from never opened
6

Revoke it when the job moves on

One press and the link stops working for everyone. An old thread cannot then approve something you have already changed your mind about, which is the only way a link like this goes wrong in practice.

Step 6revoke when it is doneRevokedAn old thread can no longer approve anything.

The three things to know before you send one

All three are said on the page your client opens, too.

Holding the link is the authority

Anyone your client forwards it to can approve it. That is the trade for not making them register, and we would rather state it than imply a permission model we do not have. If approval must come from one named person, the link is the wrong tool and email is the right one.

AUTHORITYYOUYOUR CLIENTno accountForwarded, it still works.We say so on the page rather than imply otherwise.

That it was opened. Never who opened it

You see a count and the last time. No IP, no location, no fingerprint, no name. Your client never agreed to anything with us, and building a profile of somebody in that position is not a feature, it is surveillance with a dashboard.

PRIVACYRECORDEDopened · 3 timeslast: 2 days agoNEVERno IP, no nameno fingerprintThey never agreed to anything with us.

30 days, or until you kill it

A link that lives forever is a document you have lost track of. Thirty days covers every approval cycle anyone actually runs, and the page tells your client plainly whether a link expired or was withdrawn — those read very differently at the other end.

LIFE30 days, or until you revoke it.Expired and withdrawn read differentlyat the other end — one got old, theother was taken back.
TIP
This one is Agency and Tier 3 Everything else on this site is on every plan. Client approval is the clearest Agency capability we have, and we say which tier it is on here rather than at the button. See Guide 05 · Switch between client brand kits.

Why not just email the PNGs

The files are the same. What comes back is not.

Emailing the PNGs
“looks good but can we change something, call me”

No record of who said yes, and the change arrives as a phone call.

A link
Approvedor: “can we not lead with price”one sentence, kept on the post

A yes you can point at, or the exact sentence telling you what to change.

Common questions

Does my client need a PostPop account?+
No. That is the entire point. An approval step your client has to register for is not an approval step — it is a second thing to chase them about.
Can anyone with the link approve it?+
Yes, and we say so on the page. If your client forwards it to a colleague, that colleague can answer. The alternative is making them sign in, which is what this exists to avoid.
Can I see who opened it?+
No, and that is deliberate. You see that it was opened and when. Identifying somebody who never signed up to anything would be surveillance, and we are not building it.
How long does a link last?+
Thirty days. You can revoke it before that with one press, and a revoked link reads differently to your client than an expired one.
What if I edit the post after sending it?+
The link shows the post as it is now. That is usually what you want — you fixed the thing they asked about and they can look again at the same link.
Which plan is it on?+
Agency, and AppSumo Tier 3. It is the second feature we have ever shipped that is not on every lifetime tier; the first was the API.

Send the next one as a link.

Agency and Tier 3 · no account for your client · revocable.

Open my Library →

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