There is no separate box and no dropdown to pick a platform. It is the same field, and PostPop recognises what you gave it. If your business lives on Telegram, that link is your website as far as anyone is concerned.
The kit shows you the words it found. That is the whole value of this step — the sentences on the page are what every post is then written from, so a glance now is worth more than three regenerations later.
Some platforms hand a visitor nothing at all. Rather than invent a description, PostPop says so and points at the one-sentence box, which is right there. One honest sentence about your business beats a kit built from a follower count.
A profile cannot hand over a palette or a font file the way a website can, so posts start on a neutral set and the kit says so instead of pretending. Add your own at any point and nothing you already made has to be redone.
Measured on seven of them, in October 2026, before any of this was built.
All three hand over the account’s own description — the sentences you wrote about yourself. That becomes the grounding for every post, exactly as a website’s copy would. If your business lives on one of these, you are in the good case.
What Instagram hands a visitor who is not logged in is a line like "268M Followers, 300 Following, 7,000 Posts". That is furniture, not a description. We refuse it and say so, because a post grounded on a follower count is worse than a post grounded on one honest sentence.
Not a bad description — no description. The page is built after it arrives, so there is nothing on it to read. PostPop tells you that rather than quietly building an empty kit, and the sentence box is the answer.
The same paste, before and after the page was actually read.
The page’s site name is the platform. Every post was then written from nothing.
The account name and its own description, which is what a website would have given us.
Free · no website needed · one minute to a brand kit.
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