Nothing has to be set up first. The Studio is the page you land on, and the brand step happens inside it rather than somewhere else — you never have to leave and come back.
There are two ways to tell PostPop who the posts are for: paste a website, or describe the business in a sentence. Both are on screen at once. If you have a site, use it — it brings your colours and logo with it. If you do not, the sentence is not a downgraded path, it is the other door.
This is the whole trick, and it takes ten seconds. “Marketing agency” tells PostPop nothing it could not have guessed. “Reformer pilates studio in Nairobi. Small classes, beginners welcome, first session free” tells it the place, the customer and the offer — and every post afterwards is written from those facts. Say what you do, who for, and one thing that is true about you.
Type a topic and generate. The brand kit is created on the way — there is no separate save step and no second screen. Your sentence becomes what the writing is grounded in, the same field a scraped site would have filled.
A kit made from a sentence starts on PostPop’s palette, and the app says so rather than pretending the colours are yours. Open Brands and set your own two or three whenever you have them. Nothing you already made has to be redone — change the kit and the next export uses it.
Honest about the difference between the two doors.
Grounding is grounding. A sentence you wrote and a paragraph we scraped land in the same field and do the same job — yours is usually more accurate, because you chose it.
A scrape brings your palette. A sentence cannot, so posts start on PostPop’s colours and the kit tells you that outright. Set yours in Brands in under a minute.
No site means no logo to find. Slides fall back to your brand initials, which reads as deliberate rather than missing — and you can upload a real mark any time.
Same topic, same template. One is about an industry. One is about a business.
True of ten thousand businesses. Written about an industry.
Written about a business, from three facts you typed once.
One sentence about your business · free to start · no credit card.
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