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Home › Guides › Where your headline lands on a photo
Design · Guide 24

Where your headline lands on a photo

On the design that puts your words over the picture, PostPop moves them to the calmest part of it. Nothing to switch on — and one button if you disagree.

AutomaticEvery planYou need: a Photo post on DuotoneResult: readable words
PLACEMENT
What it looks at
✓how busy each third is
—not faces
—no AI call, no cost
What it decides
1top third
2middle
3bottom third
4or leave it alone
The layout has neverseen your photograph.It puts the words where it alwaysputs them — which is sometimesstraight across the busy part.
A Photo post
Nothing to do
Free, on every plan

Do it in 4 steps

1

Use the Photo template and pick Duotone

This only applies to the one design that puts your words ON the photograph. The other two put them in a panel beside the picture, where there is nothing to avoid, and Before/After does the same — so there is nothing for placement to decide there.

Step 1Photo template · Duotone
2

Upload a photo with an empty part in it

A sky, a wall, a table top, a road. Your headline will go there. A picture that is busy from edge to edge has no calm third, and in that case nothing moves — which is the right answer, not a failure.

Step 2a picture with an empty part
3

Generate, and look at where the words went

Same photo, same words, same design — the text is simply somewhere better. You did not switch anything on and there is no setting for it in the composer or the brand kit. A switch for "put the text somewhere sensible" is a switch nobody should have to find.

Step 3the words land in the calm
4

If you disagree, open Edit slides and press Put it back

One line tells you the text moved and why. Press Put it back and the design’s own placement returns, permanently for that post — nothing re-measures it afterwards. It costs no post, like every other edit.

Step 4disagree? one pressPut it backpermanent for this post · costs nothing

How it decides, and what it cannot do

Both worth knowing before you trust it with a portrait.

It measures how busy each third is

The photograph is split into three horizontal bands and each is measured for how much is going on in it. A sky is almost nothing; foliage, a crowd or a shop front is a lot. The words go in the quietest one — and only if it is clearly quieter, so the text never shuffles about for a rounding error.

HOWThree bands, measured.Sky: almost nothing going on.Shop front: a great deal.The words go in the quiet one —and only if it is clearly quieter.

It does not find faces

A face against a plain wall is a CALM part of a picture, so that is the case this gets wrong. We could buy an AI vision call that sees faces; we have not, because fewer than one post in ten carries a photo at all. If people press Put it back often, that is the evidence that buys it.

CANNOTThe case it gets wrong.A face against a plain wall is acalm part of a picture, so thewords can land across it.Press Put it back and tell us.

One decision, every export

It picks a band rather than a pixel position, so the same choice works at 1:1, 4:5 and 9:16. A coordinate that is right for a square is wrong for a story, and your square and your story would then disagree — which is the exact drift the editor exists to prevent.

SIZESA band, not a pixel.One decision that still worksat 1:1, 4:5 and 9:16 — so yoursquare and your story cannotdisagree with each other.
TIP
It costs nothing, per post or per month This is arithmetic on the pixels, done in your own browser, not a call to an AI vision model. Nothing is uploaded for analysis and nothing about the picture is stored beyond which third the words went in. See Guide 22 · Keep your photos in one place.

The same post, measured and not

One photograph, one headline, two places for it to land.

The design decides

The headline sits where the layout puts it, which here is on top of everything in the picture.

The photo decides

Same photo, same words, same design. The text moved to the emptiest band that still fits it.

Common questions

Do I need to turn it on?+
No. There is no setting in the composer and none in the brand kit. It happens when it has something to say and stays out of the way when it does not.
Does it find faces?+
No. It measures how busy each part of the photo is. A face against a plain wall reads as calm, so that is the one case it gets wrong — we would rather say that than name the feature after something it cannot do.
Why did my headline not move?+
Either the design already had it in the best place, or the photo is busy everywhere and there is no calmer third to move to. Doing nothing is a real answer, not a failure.
Which designs does it affect?+
The Photo template on the Duotone design — the only one that puts your words on the picture itself. Photo Band and Photo Frame put them in a panel, and Before/After puts them under both photos.
Can I choose the position myself?+
You can put it back where the design normally puts it, from Edit slides, and that choice is permanent for the post. Arbitrary positioning is what Edit slides is for on every other element.
Does it cost a post or a credit?+
No. It is maths on the pixels in your browser, not an AI call. It costs nothing and always will.

Your words, out of the clutter.

Free · automatic · one button if you disagree.

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Keep going

PhotosKeep your photos in one placePhotosAdd a stock photo to your postEditingEdit a slide by handBrand kitsChoose a look for your brand
Where your headline lands on a photo · PostPop